Project Manager, Chester le Street Council
Looking at an
aerial shot of the River Wear in Chester-le-Street, County Durham
taken back in August of 1991, it's hard to believe that one is looking
at a patch of land upon which international cricket is today being
played. The shot shows the river meandering around Chester-Le-Street.
There is a large patch of land next to the river, a few acres of
farmer's fields and a few acres of grass. The landscape is empty.
How times change.
These days the land is the home of Durham County Cricket Club, which,
in 1990, was granted County Championship status by the Test and
County Cricket Board.
It is a home
that compares in size to any ground in England, including the Test
Match grounds at Lords, the Oval, Edgbaston, Trent Bridge, Old Trafford
and Headingley. A once-sparse patch of land has come a long way
in what is a relatively short period of time.
That it has
been able to make this journey in double-quick time and with no
real hiccups along the way owes much to the strength of the three
partners who have been involved in what was initially known as the
Chester-le-Street Riverside project at its conception in the early
1990s. They are Chester-le-Street District Council, Durham County
Council and Durham County Cricket Club.
In the early
days of the project, the partners had a vision for the Riverside.
Among their aims were providing greater sporting and cultural opportunities,
an attractive wooded wildlife area and a first class cricket ground
as the centerpiece of a new strategic tourism attraction.
There was also
another issue. When this vision was initially talked about, the
North East was not known as a cricketing region; it also wasn't
known as a region with top-notch sporting facilities, stunning scenery
and attractive landscapes. By transforming the riverside into a
place where people would visit for both sporting and wider, cultural
reasons, the partners saw an ideal opportunity to alter outside
perceptions of the area.
the scheme from the outset was Riverside Project Manager, John Banham.
His first task was to organise extensive assessments and preparatory
works ensuring that the development had good access, conserved most
of the wildlife and fitted in with neighbours such as Lumley Castle.
Once such issues had been ironed out, the partners' vision for the
future was crystalised in the Riverside Master Plan which was approved
in 1992 and which has formed the basis of continued development
works at the site.
always going to be an issue for the project and it was recognised
at the outset that the success of the scheme would partly be dependent
on the ability of the partners involved to lever in outside monies.
In presenting the case for financial support to the European Commission
in 1992, the partners stressed the importance of developing a facility
which created a new image for the area and enhanced cultural diversity.
Says John Banham:
"Certainly the televising of cricket matches on this site with
the backdrop of woodlands and Lumley Castle has broadcast a very
positive image of the region, both at a national and international
Right from day
one it has been a major team effort to get such an ambitious project
off the ground and maintain its momentum along the way. What looked
like optimistic targets have been achieved and numerous milestones
notched up. The first cricket match was played at the ground in
1994, the first Championship matches were played in 1995 and the
first One Day Internationals took place there in 1999. The icing
on the cake, however, came last year. Says John, who now heads the
Strategy and Public Relations Team at Chester-le-Street District
Council: "The year 2000 saw the first England international
- which England won! - and this was a significant milestone in terms
of the overall impact of the site. It was a hugely satisfying moment
for all the partners involved. We had always hoped to bring international
cricket here by the turn of the century and so last year was very
much a defining year for us."
of Durham County Cricket Ground and surrounding riverside area has
always been about much more than sport, however. From the start,
the District Council has seen this as a project that can bring economic,
tourism, marketing, social and community benefits to Chester-Le-Street
- all on the back of a championship ground with an increasingly
Adds John: "The
site as a whole is very large - over 50 hectares in size. It was
imperative that this was a project for Chester-Le-Street as a whole,
one that benefits people from all walks of life in and around the
area. Inevitably there have been spin-offs from the ground with
County Championship and One Day International matches bringing large
numbers of people into the area and the knock-on effect that this
has on the local economy.
is also an opportunity to bring businesses together. Chester-Le-Street
is very well located, just off the A1 and in the centre of the region.
The ground provides an excellent meeting place for businesses from
within the North East and further afield."