-Tetley have been appointed as the new official beer sponsor for
Durhamís Riverside ground. In a six figure sponsorship deal, the
brewing giant will have exclusive rights for the next three years
to supply all of Durhamís hospitality areas including Austinís Bar
Carlsberg-Tetley will also become involved
in helping Durham to further increase the number of other events
staged at the Riverside ranging from major conferences to classical
concerts such as the recent performance by Lesley Garrett.
Bill Midgley, Chairman Durham C.C.C said
"We are delighted to have Carlsberg-Tetley on board as our new partner
and look forward to working with them.
"Our business is growing with events
such as the One Day Internationals and classical music concerts
and Carlsberg-Tetley are keen to grow with us and to provide a first
class service to our customers.
This deal supercedes our longstanding
relationship with Newcastle Breweries and we have been very grateful
for their involvement with Durham in the crucial early years."
Albert Humphreys, Regional Customer Manager from Carlsberg-Tetley
said: "We are very much linked to sport and we are delighted to
become involved in such a tremendous venue as the Riverside. The
ground has already staged England matches and we are confident that
we can help the club reach its full potential."