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Durham Forge Partnership With Carlsberg -Tetley

Carlsberg -Tetley have been appointed as the new official beer sponsor for Durhamís Riverside ground. In a six figure sponsorship deal, the brewing giant will have exclusive rights for the next three years to supply all of Durhamís hospitality areas including Austinís Bar & Bistro.

Carlsberg-Tetley will also become involved in helping Durham to further increase the number of other events staged at the Riverside ranging from major conferences to classical concerts such as the recent performance by Lesley Garrett.

Bill Midgley, Chairman Durham C.C.C said "We are delighted to have Carlsberg-Tetley on board as our new partner and look forward to working with them.

"Our business is growing with events such as the One Day Internationals and classical music concerts and Carlsberg-Tetley are keen to grow with us and to provide a first class service to our customers.

This deal supercedes our longstanding relationship with Newcastle Breweries and we have been very grateful for their involvement with Durham in the crucial early years."

Albert Humphreys, Regional Customer Manager from Carlsberg-Tetley said: "We are very much linked to sport and we are delighted to become involved in such a tremendous venue as the Riverside. The ground has already staged England matches and we are confident that we can help the club reach its full potential."


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