Assists Durham County Cricket Club With Work Life Balance
UK - 5 September 2020 - General Physics (GP), one of the
market-leading performance improvement companies, has helped Durham
County Cricket Club (D.C.C.C) improve team performance and create
a better working environment through work-life balance (WLB). The
club called on GP to help it to address some of its work-life challenges
as part of a government-funded initiative - the DTI
(formerly DfEE) Work-Life
Balance Challenge Fund, which is helping provide British business
with expert consultancy to improve business efficiency and promote
initiative is the first carried out by a British sports club, and
part of the club's business development strategy. During the six-month
project, GP's WLB consultants have worked with employees at Durham
to identify issues affecting their work-life balance, working environment,
and flexible working requirements.
part of the evaluation process, GP's consultants have conducted
enterprise-wide discussion sessions and interviews where staff have
been given the opportunity to raise working concerns and express
best-case solutions. These open and honest discussions have included
the club's top officials, and have been seen as central to the success
of the project, developing trust and an increased team spirit.
balance has been identified by the government as a key policy
area, and plays a central role in improving corporate performance
individual job satisfaction for employees in British businesses.
Work-Life Balance Challenge Fund has already provided around 70
businesses with funding to allow them to benefit from the expertise
of specialists like General Physics.
increasing commercial requirement of modern sport has resulted in
work-life balance becoming an increasing important issue for British
clubs, and this is highlighted by the fact that off the field activity
now accounts for more than sixty percent of business at the club's
Chester-le-Street ground. This increased commercial capacity has
resulted in new working requirements and practices for staff, something
which Durham County Cricket Club Chief Executive, David Harker,
says GP has helped them to better understand.
Harker says, "I have been delighted with the results from the
work-life balance project which GP has implemented. GP's consultants
have helped us to improve team spirit, and identify where we can
improve the work-life balance throughout the organisation. "Our
work-life balance work has played an important part of the wider
business development being undertaken at Durham County Cricket Club,
helped everyone to understand the changes necessary to ensure both
business and sporting success."
Novelly, Communications Manager at General Physics says, "The
on-going work with Durham County Cricket Club has highlighted how
the changing face of British business impacts on its single most
important resource - its staff. The importance placed on work-life
balance by the new government highlights the benefits that can be
achieved by implementing flexible working practices, and relieving
the pressure that long and inflexible working arrangements can have.
DTI Work-Life Balance Challenge Fund, which General Physics is proud
to participate in, offers business an excellent opportunity to benefit
from the expertise that GP can offer. The benefits already being
experienced by Durham County Cricket Club and its staff will change
the way that the club and its employees work, for mutual benefit
and competitive advantage."
is the principal operating subsidiary of GP Strategies Corporation,
listed on the New York Stock Exchange as GPX. GP is a performance
improvement company with more than 1,900 professionals and more
than 70 offices worldwide. In the UK, GP is registered as General
Physics (UK) Limited and has headquarters in Stockport, Cheshire.
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