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Bill Midgley is named PR professional of the year

Durham C.C.C Chairman Bill Midgley has been named PR professional of the year in the first IPR Cream Awards run by the north east group of the Institute of Public Relations in association with Adline magazine.

In his citation, IPR North East Chairman Tony Bradley of Bradley O'Mahoney Public Relations said: "It was originally intended that this would go to an elder statesman or young achiever within our industry."

"However, such has been the impact of this communicator from outside our business that the judges felt a slight bending of the rules was in order."

"And not only is the winner from outside the PR industry he hails - originally at least - from outside the north east."

"That said, his credentials for carrying a torch for the region cannot be in doubt. And, to be fair, his huge media exposure over the past couple of years was cultivated with support from PR professionals and, indeed by a member of the IPR."

"Our adopted Geordie and communicator of the year is a man who risked arrest on the steps of the Bank of England to offer Eddie George some advice on interest rate policy."

"It is a man who was striving to bridge the north south divide even before number 10 admitted it existed."

"A man prepared to drop any engagement - except perhaps watching cricket at the Riverside to do a media interview. To get up at 5am for the Today Programme and go to bed at midnight after speaking on the Financial World Tonight."

"Such is his propensity to have something to say on any subject that he has been quoted in the FT on the price of potatoes and in the Journal on Ali G speak."

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