Durham C.C.C Chairman Bill Midgley has been named PR professional
of the year in the first IPR Cream Awards run by the north east group
of the Institute of Public Relations in association with Adline magazine.
In his citation, IPR North East Chairman Tony Bradley of Bradley O'Mahoney
Public Relations said: "It was originally intended that this would
go to an elder statesman or young achiever within our industry."
"However, such has been the impact of this communicator from outside
our business that the judges felt a slight bending of the rules was
"And not only is the winner from outside the PR industry he hails
- originally at least - from outside the north east."
"That said, his credentials for carrying a torch for the region cannot
be in doubt. And, to be fair, his huge media exposure over the past
couple of years was cultivated with support from PR professionals
and, indeed by a member of the IPR."
"Our adopted Geordie and communicator of the year is a man who risked
arrest on the steps of the Bank of England to offer Eddie George some
advice on interest rate policy."
"It is a man who was striving to bridge the north south divide even
before number 10 admitted it existed."
"A man prepared to drop any engagement - except perhaps watching cricket
at the Riverside to do a media interview. To get up at 5am for the
Today Programme and go to bed at midnight after speaking on the Financial
"Such is his propensity to have something to say on any subject that
he has been quoted in the FT on the price of potatoes and in the Journal
on Ali G speak."