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Durham Unveil Major Sponsors

Durham go into the 2001 season with the backing of three new major sponsors including - for the first time - an official Radio Station as a partner.

Northern Rock will become the sponsor of the one day Durham Dynamos team and North East based sportswear manufacturer Logitog will be the official kit manufacturer to the club. Both new sponsorship deals are worth five figure sums to Durham each year.

Century Radio will be the official radio station partner helping to promote the one-day international in June between Pakistan and Australia at the
Riverside and all home matches.

Durham Chairman Bill Midgley says: "The fact that three new sponsors have come on board indicates the progress that cricket has made in the North East and that Durham has made in particular. We hope that we will have a successful partnership with our new partners for the next three years and beyond."

Northern Rock's Advertising Director David Henderson commented "Naturally we are pleased to be associated with the regions premier cricket club with this sponsorship, the national league provides us both with an exciting opportunity.

"In my opinion it is the future for cricket as a mass market spectator sport providing the infrastructure and marketing are developed properly. Hopefully together we can take advantage of this opportunity to put Durham at the forefront of the limited over game.

Logitog's Managing Director Kevin Lawrence said: "When I first visited Durham County Cricket Club I was impressed by the size and ambition of the County which clearly has enormous potential. We have been working within sport for many years and as a North East based company I am obviously delighted to support North East cricket over the next three years and beyond. I look forward to working closely with Durham C.C.C to produce a range of playing kit, training wear and merchandise that will impress players and cricket fans alike".

Century Radio Presenter Paul Gough is the Uncle of Durham opener Michael Gough and from today there are even closer links as Century becomes the club's Exclusive Radio Partner. Liz Chapman, Century FM Managing Director said: "We are delighted to be entering into partnership with Durham C.C.C. Since the introduction of first class cricket to the region the sport has continued to grow in popularity and we are very happy to be playing our part in its development."

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