Unveil Major Sponsors
Durham go into
the 2001 season with the backing of three new major sponsors including
- for the first time - an official Radio Station as a partner.
will become the sponsor of the one day Durham Dynamos team and North
East based sportswear manufacturer Logitog will be the official
kit manufacturer to the club. Both new sponsorship deals are worth
five figure sums to Durham each year.
will be the official radio station partner helping to promote the
one-day international in June between Pakistan and Australia at
Riverside and all home matches.
Bill Midgley says: "The fact that three new sponsors have come
on board indicates the progress that cricket has made in the North
East and that Durham has made in particular. We hope that we will
have a successful partnership with our new partners for the next
three years and beyond."
Advertising Director David Henderson commented "Naturally we
are pleased to be associated with the regions premier cricket club
with this sponsorship, the national league provides us both with
an exciting opportunity.
opinion it is the future for cricket as a mass market spectator
sport providing the infrastructure and marketing are developed properly.
Hopefully together we can take advantage of this opportunity to
put Durham at the forefront of the limited over game.
Director Kevin Lawrence said: "When I first visited Durham
County Cricket Club I was impressed by the size and ambition of
the County which clearly has enormous potential. We have been working
within sport for many years and as a North East based company I
am obviously delighted to support North East cricket over the next
three years and beyond. I look forward to working closely with Durham
C.C.C to produce a range of playing kit, training wear and merchandise
that will impress players and cricket fans alike".
Presenter Paul Gough is the Uncle of Durham opener Michael Gough
and from today there are even closer links as Century becomes the
club's Exclusive Radio Partner. Liz Chapman, Century FM Managing
Director said: "We are delighted to be entering into partnership
with Durham C.C.C. Since the introduction of first class cricket
to the region the sport has continued to grow in popularity and
we are very happy to be playing our part in its development."